ADXL Support for TikTok Ads
ADXL is an advertising platform that enables businesses to manage their advertising campaigns across multiple channels. ADXL supports TikTok ads with conversions and traffic/awareness campaigns. To run a TikTok ad, you must select a video-enabled campaign type and media type (image/video or mix).
ADXL Campaign Types with TikTok
When creating TikTok campaigns, ADXL generates two main campaign types to help you achieve your business goals:
- Traffic Campaigns - These campaigns send more people to the destination on your website or landing page URL. Traffic campaigns can be used with website conversion and awareness creation goals.
- Conversion Campaigns - ADXL uses these campaigns for TikTok for website conversions. They help drive sales or any conversions on your website. With website conversion campaigns, you can set your campaign goal and set up a conversion path for advanced campaign tracking. This allows you to track the performance of your TikTok ads.
TikTok Ads in ADXL with Your TikTok Ad Account
If you have a TikTok ad account, you can connect it to ADXL and run TikTok ads. Once you select TikTok in ADXL, you will be prompted to select an identity. A TikTok identity is a unique identifier that tracks user activity and engagement on the TikTok platform. This identity is created when a user first signs up for TikTok and is tied to their account information and activity on the app, such as videos liked, comments made, and accounts followed.
If you have a TikTok ad account and a pre-existing identity, you can select that. If you don’t have an identity, you can create one within the ADXL platform. You can create a TikTok identity for advertising purposes without actually having a TikTok profile.
TikTok Ads in ADXL without a TikTok Ad Account
If you don’t have a TikTok ad account, you can still create a TikTok campaign using ADXL ad delivery. In this case, you can connect your TikTok profile, or if you don’t have one, you can simply create a TikTok identity inside ADXL and run a TikTok campaign easily.
In conclusion, ADXL has made it easier and more effective for businesses to run TikTok ads. With the support for TikTok ads with conversions and traffic/awareness campaigns, ADXL enables businesses to manage their advertising campaigns across multiple channels. If you have a TikTok ad account, you can connect it to ADXL and run TikTok ads. If you don’t have a TikTok ad account, you can still create a TikTok campaign using ADXL ad delivery. ADXL has made it easier for businesses to reach their target audience on TikTok and promote their products and services.