Flexibility in Ad Management: Using Your Existing Ad Accounts or ADXL for Ad Delivery

As businesses continue to rely heavily on digital marketing, having flexibility in ad management can make a big difference. ADXL offers two main options for businesses to run campaigns, allowing you to choose how to manage ad accounts, billing, and delivery of ads. In this article, we'll explore the benefits of using your existing ad accounts and using ADXL for ad delivery

Using Your Existing Ad Accounts

If you already have ad accounts set up with Facebook, Google, TikTok, or any other supported channel, you can use those ad accounts to manage your campaigns through ADXL. This option allows you to keep your ad spend and billing separate from ADXL. You'll still benefit from ADXL's platform features, including automated AI management, retargeting list customer list management, and all centralized operational features, but you'll be billed directly by the ad channels. In this case, you can centrally manage the ad spend budget as one single amount, but you will pay different ad accounts. Utilize your ad accounts supports Facebook, Instagram, Google, TikTok, LinkedIn, and Twitter ads

Using ADXL for Ad Delivery

If you don't have any existing ad accounts or prefer to use ADXL for ad delivery, you can do so with ease. ADXL supports Facebook, Instagram, Google, and TikTok ads, and you can manage all your campaigns in one place. One of the biggest advantages of using ADXL for ad delivery is that you'll only have one billing and ad spend account for all channels, making it easier to manage your advertising budget. ADXL Ad Delivery Support Channels - Facebook,Instagram, Google, and TikTok ads

Is There a Cost Difference Between ADXL Delivery and Using Your Own Accounts?

Yes, if you use ADXL for ad delivery, the billing will be calculated based on two factors: your campaign goal and number of impressions. Your ad spend will be different from using your own ad accounts, with a variation of -15% to +10%.

Choosing the Right Delivery Method for Your Campaigns

When it comes to choosing the right delivery method for your campaigns, there are a few factors to consider. Here's a breakdown of the options:

  1. Use Your Own Ad Accounts: If you want to run ads on supported channels with your own ad accounts, you can do so through ADXL. However, you can only use one delivery method per campaign.
  2. Use ADXL for Ad Delivery: If you want to use ADXL for ad delivery, you can manage all your campaigns in one place. However, you'll be billed for all ad spend through ADXL.

Using Both Delivery Options

If you want to use different delivery methods in one account, you can do so by creating multiple campaigns. For example, you can run Facebook and Google ads with your own accounts in one campaign and run TikTok ads with ADXL in another campaign. This way, you can manage your accounts separately while still benefiting from ADXL's ad delivery platform. It's important to note that one campaign can have only one delivery method.


In conclusion, both options have their benefits when it comes to ad delivery. If you already have ad accounts set up, using your own accounts may be the best option for you. However, if you're just getting started with digital advertising, ADXL's ad delivery platform can make it easy to manage all your campaigns in one place. Whichever option you choose, ADXL offers a range of features to help you optimize your ad campaigns and reach your target audience.

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