Audience Targeting

Audience Targeting with AI: Achieve an Unbeatable Competitive Advantage with ADXL

In today's digital AI age, advertising has become more complex than ever before. Marketers are expected to create targeted campaigns that reach the right audience at the right time, using a range of channels and metrics. Fortunately, advancements in artificial intelligence (AI) have made it easier than ever to achieve this goal. ADXL is platform that stands out in this regard, which comes with advanced audience targeting features for every campaign type and channel.

So, how does ADXL's customer targeting work? When creating a campaign, ADXL prompts users with suggested keywords based on the basic information provided about the product or service, as well as the landing page. Once one or more keywords are selected and the campaign goal and target location are defined, ADXL uses this information to generate target audience segments.

ADXL's inbuilt AI generates the most suitable audience targeting criteria, with the added benefit of being integrated with OpenAI GPT-3. This allows ADXL to use OpenAI to generate strategic targeting criteria. The combination of all criteria generated by ADXL and OpenAi GPT-3 with the user-provided criteria are then scanned through all segments available on Google, Facebook, LinkedIn, TikTok, Twitter, and other channels, based on demographics, interests, intent, behavior, and keyword scanning. This ensures that the best-performing keywords are identified for targeting.

The AI algorithms used by ADXL analyze thousands of complexity combinations available for segmentation based on metrics such as interest, demography, behavior, number of keywords, devices, geographies, etc. They identify patterns and trends to filter the best possible combinations. Based on the identified targeting opportunities, ADXL creates customer segments that are best suited to match your goals. Predictive modeling techniques are used to forecast the best results, and these segments are added to one or all channels.

Once the campaigns are delivering, the AI algorithms used by ADXL listen to discover hidden patterns, optimization opportunities, and/or trends. They refine the targeting based on the results, continually optimizing your campaigns for better performance. At the same time, users have the flexibility to fine-tune and edit AI automated targeting. With ADXL, you can take control and easily refine the targeting. You can add or remove a keyword, add a pre-defined audience grouped segment, or demographics. ADXL will instantly regenerate the targeting and update it across the channels of your campaign if it is live.

In conclusion, audience targeting with AI is a game-changer for marketers. It simplifies complexity and amplifies your results, providing an unbeatable competitive advantage. With ADXL, you can take advantage of advanced audience targeting features for every campaign type and channel. Its inbuilt AI, integrated with OpenAI GPT-3, generates the most suitable audience targeting criteria, saving you time and effort. ADXL's AI algorithms monitor and refine your campaigns based on the results, while also providing you with the flexibility to fine-tune the targeting. So, why not give ADXL a try and see the results for yourself?

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